Greenhouse Socials
We believe meaningful businesses deserve content that reflects their impact. Social media shouldn’t feel like a chore; or worse, like it’s disconnected from your purpose.
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The Greenhouse Purpose
Greenhouse Socials grew from noticing how often great businesses struggled to translate what they do so well offline into their online presence. Social media felt noisy, overwhelming, and disconnected from real business goals.
I believe it should support operations, feel like an extension of the customer experience you provide, and help customers connect with and trust you more.
Every action I take is intentional - designed to nurture the business you’re growing.
CEO & FOUNDER
Addaline Banks
Hi, I’m Addaline, founder of Greenhouse Socials and firm believer that the best marketing starts with real connection.
I’m a Southeast Tennessee native, boy mom, and breakfast enthusiast who brings a heart for storytelling and strategy to the table. With a background in operations, management, and marketing, I’ve seen how trust fuels great businesses.
Now, I help brands build that trust by showing up online with clarity, consistency, and content that truly reflects who they are.
Our Mission
At Greenhouse Socials, we help service businesses turn their unique stories into strategic, engaging social media. By understanding each brand deeply, we create content that builds trust, reaches the right audience, and supports real business goals. We strive to help owners focus on what they love while we further their impact.
Our Guiding Principles
People First
We take time to understand your goals, support your mission, and help you share the real impact you’re making with heart.
Transparency Builds Trust
We believe in honest conversations and realistic expectations. No fluff, no pressure—just clear guidance and a commitment to doing what’s best for your business.
Purpose Over Virality
We focus on meaningful content that builds connection and supports long-term growth, not just trends.
Always Growing, Always Adapting
We stay curious, informed, and flexible so your content keeps working in a constantly changing landscape.
Balance Is the Baseline
We create systems that protect your time and energy while still helping your business grow with intention.
A Safe, Inclusive Space
We lead with respect, welcome feedback, and value diverse voices so collaboration feels human and easy.